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E-mobility has a future - Copyright: Gunnar Assmy @

EXIT - the global automobile manufacturer's electric car offensive

Jaguar is completely changing over

Jaguar Land Rover presented the future strategies as early as the beginning of 2021. As early as 2025, Jaguar will only manufacture electric cars, while Land Rover will have at least one pure EV per series. Specifically, that means: Six new Jaguar models and a new electric platform will be presented over the next four years. The large-format sports cars will feature some innovations in the next few years and the premium manufacturer may also surprise with a more compact model.

Mazda is continuously converting

Mazda is accelerating the electrification of its model range and, according to its own statements, is taking a further step towards climate neutrality by 2050. The company assumes that by 2030 a quarter of all Mazda products sold will have a fully electric drive and all other models will be partially electrified.
Between 2022 and 2025, the Japanese automobile manufacturer will introduce a number of new vehicles based on the Skyactiv Multi-Solution Scalable Architecture, primarily in Japan, Europe, the USA, China and the ASEAN region. These include five hybrid models (without mild hybrids, including models with a Toyota hybrid system), five plug-in hybrid models and three battery-electric models. Further details on these vehicles will be communicated in the next few months.
Mazda is also developing a specific platform for electric vehicles, the Skyactiv EV Scalable Architecture. It provides the basis for electric cars of various sizes and body shapes that will be introduced between 2025 and 2030.

Volkswagen wants to become the market leader in electric cars

Volkswagen took a long time to come to terms with the diesel affair. With the entry of Herbert Diess as VW boss, the objectives have been completely focused on electromobility. Volkswagen is expected to become the world market leader in terms of volume for electric cars by 2023 at the latest. The pace set for the introduction of the new ID models is to be continued until 2025. And by then at the latest, the iconic ID.BUZZ should have put the traditional T-models in the shade.


In the first half of 2021 alone, with the planned completion of the European Tesla Gigafactory in Brandenburg, all traffic lights at the traditional car manufacturers have jumped to green at the start of their electric offensive. The switch to electromobility in Europe can be accelerated even further with the requirements of politics.


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N. Hawthorn
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