If you want to gain a foothold in the homeland of the automobile, you have to be crisis-proof and resilient to your work. Five new car brands are taking advantage of the disruption in the car market with the clear trend towards electromobility this year. With the announcements, new digital sales concepts are also being launched. We take a comprehensive look at the opportunities and risks of the new car brands.
The successor to the Suzuki SX-Cross was presented to the public at the end of November 2021. This is a comprehensive facelift of the previous model with engines to meet the Euro 6d standard. As a modified SUV, the profile is significantly more significant thanks to a distinctive radiator grille and emphasized lighting elements. After launching the market launch with the well-known mild hybrid engine, the full hybrid model was introduced in the current model year. All instruments and controls in the interior have also been revised. A look at the big brother of the Vitara.
Since the IAA 2023 in Munich at the latest, there has hardly been a topic that has made traditional German manufacturers sit up and take notice more. The abbreviation BYD for Build your Dreams from the Chinese car manufacturer has become more than just a vision and is pushing into the German automobile market with competitive prices. The founders of the company had a clear idea of how to reduce global warming in 1995 and started producing batteries. These experiences in battery construction from the first few years are now paying off in the long term.
The principle of the heat pump is basically similar to the system of a refrigerator or an air conditioning system - only in the opposite direction. It is therefore a closed circuit that contains a special liquid or gaseous medium (coolant). The system should be overpressure compared to normal atmospheric pressure.
The Renault Zoe as a trendsetter for entry into electromobility at Renault already has a small tradition. In the last NCAP crash test from December 2021, the base model Zoe "Zen" did not get a single star in the overall rating. The shock at Renault must have been very deep, because the first test in 2013 was still a full 5 stars. However, the revised safety standards in the crash test now make the basic model look significantly worse. Renault reacted to this with the current revision of the price list.
At the moment you still have to make your way through a large new building area in Roskilde to the innovative Ragnarock Rock Museum. But then you walk on a long red carpet like a rock star towards the gold-colored cube, the golden box and the entrance. And here a mobile loudspeaker with the sounds of various well-known rock songs is waiting for you at the entrance.