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Borgward

Borgward Isabella Concept - Copyright Borgward

When does the Borgward Odyssey end?

According to the statistics portal Carsalesbase, which refers to figures from the CAAM association, the Borgward brand, which is owned by the driving service provider Ucar, was only able to sell a few units of the BX2021, BX7 and BX5 models in 6. Borgward thus achieves a minus of over 80 percent compared to the previous year. With a market share of 0,02 percent, the brand has practically disappeared from the market. In the very dynamic market in China after the Corona crisis, Borgward is a conceivable takeover candidate by one of the global high-tech brands in China. We take a look back at the last few years in Germany.

Dr. Tilo Schweers, Head of Development, Alternative Drives, Borgward Group AG - Copyright Borgward Group AG

Guest commentary by Dr. Tilo Schweers

Borgward is working intensively on the electrification of the drive train and will present a purely electric SUV based on the BX2017 series for the European market at the upcoming IAA 7. The BX7 EV will offer competitive range and acceptable charging times. However, those are not the only advantages. As is typical of the brand, this model will also convince our customers with unrivaled space in this class, a high level of comfort, the best possible security, modern online infotainment and German design. This is the guiding principle of ... Continue reading "Guest commentary by Dr. Tilo Schweers

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