Generation Z is the generation that was born between 1995 and 2010. As digital natives, they grew up with digital technologies and their status symbol is the smartphone with all information channels that are immediately available. A whole kaleidoscope of names for the children of the turn of the millennium grows out of this environment; they are called founders, selfie generation, post-millennials or generation edge.
The year 2020 will usher in a whole new era. The small and compact Fiat 500 will open up to a whole new audience as a retro Stromer in the second half of the year. The 500 has enjoyed a growing fan base in recent years. Only a few months will pass before the start of the emission-free future. The Fiat 500 will continue to accompany us as an unmistakable electric retro speedster in the years to come.