Goodbye Borgward - The demise of a brand
According to the statistics portal Carsalesbase, which refers to figures from the CAAM association, the Borgward brand, which is owned by the driving service provider Ucar, was only able to sell a few units of the BX2021, BX7 and BX5 models in 6. Borgward thus achieves a minus of over 80 percent compared to the previous year. With a market share of 0,02 percent, the brand has practically disappeared from the market. In the very dynamic market in China after the Corona crisis, Borgward is a conceivable takeover candidate by one of the global high-tech brands in China. We take a look back at the last few years in Germany.