The electric subsidiary Polestar of the Swedish carmaker Volvo has worked continuously on the premium product and image in recent years. The company, which specializes in the premium segment of electric cars, is a joint venture with the Chinese group Geely. So far, the German headquarters has continuously developed it further. In the future, the focus will be on the core of the brand, so that Polestar can establish itself as an autonomous brand. The new headquarters in Cologne will be the starting point for independent further development in the future.