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Illustration from the book "The In.Car.Nation Code - How the digital change in the mobility industry succeeds" by Dr. Engelbert Wimmer - Copyright e & Co. AG

>> Different metropolitan areas, cultures and usage patterns need different solutions <

Dr. Engelbert Wimmer is not only an experienced management consultant in the automotive industry, but also an eloquent visionary with regard to trends and developments in the global automotive industry. The newly published book "The In Car Nation Code" is an exciting guide to successful digital change in traditional industrial companies. The combination of factual information and a fictional plot between a young corporate board member and an experienced management consultant characterize the entertaining manual for executives in the automotive industry. In a short interview, Dr. Wimmer insights into the far-reaching transformation processes in companies.

dr Engelbert Wimmer - Copyright Hannes Magerstaedt
Dr. Engelbert Wimmer - Copyright Hannes Magerstaedt

gcm: Dr. Wimmer, with the requirements of the digital natives of Generation Z, the automotive industry is facing far-reaching changes worldwide. What demands does the change from a manufacturer to a service provider for mobility place on the automotive industry?

Dr. Wimmer: I don't even know whether I would attach the change to Generation Z. It is more the regulation that wants to ban individual traffic from the metropolitan areas, and also the digital solutions that will make the transport system more flexible. Incidentally, public transport providers are under similar pressure to adapt. There, too, we will see extremely exciting new offer concepts in the coming years. The automotive industry itself now has to work hard to be as agile as possible in the race for mobility. Different metropolitan areas, cultures and usage patterns need different solutions. There is still a lot to be invented.

gcm: Which internal changes have to be implemented in the automotive industry with regard to the trends in the coming years?

Dr. Wimmer: Strengthening the spirit of invention as the auto industry means above all a greater degree of agility and a willingness to experiment. That clashes very much with the hierarchical-bureaucratic patterns of the corporations, and that is exactly where you have to start. Scaling and industrial size, yes, but also small cells that can try something new. And gladly also far outside the current boundaries of the company.

gcm: As early as 1271, the Hanseatic “Ordelbook” said: “There is no master over you and no servant under you”. Is the traditional management hierarchy in the automotive industry facing massive changes?

Dr. Wimmer: The self-determined bourgeoisie as a model is actually an interesting metaphor for the modern knowledge worker. With that in mind, I agree that this ideal challenges the leadership hierarchy. Namely, it encourages the individual to take his fate into his own hands and not to fall for the idea that by signing an employment contract, the lifetime achievement has already been achieved. It demands the organizations to design the framework conditions in such a way that the inventors get more opportunities, niches and possibilities again. And it confidently involves everyone in the dialogue about what the company's future should be.

gcm: Thank you very much, Dr. Whimper.

Addendum

Interview August 2019

Cover picture: Illustration from the book "The In.Car.Nation Code - How the digital change in the mobility industry succeeds" by Dr. Engelbert Wimmer - Copyright e & Co. AG

"The In.Car.Nation Code - How the digital change in the mobility industry succeeds" by Dr. Engelbert Wimmer works for the publishing house e & Co. Publishing published and available from Amazon. ISBN: 978-3-00-060987-9 | Additional Information: www.theincarnationcode.com

N. Hawthorn
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