Neue Automobilkonzepte und die fortschreitende Digitalisierung erfordern neue Plattformen für den Autokauf. Die Premiummarke Polestar von Volvo-Cars eröffnet zur Präsentation und Verkauf der Marke einen ganz neuen Concept Store im Zentrum von Oslo. Der Trend der Zukunft wandelt sich vom traditionellen Autohandel in den Gewerbegebieten hin zu den Metropolen, in denen sich die Käufer in ihrer Freizeit aufhalten.
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