Mit kostenlosen Lademöglichkeiten lockten die Discounter in den letzten Jahren FahrerInnen von Elektrofahrzeugen in ihre Märkte. Die Grundidee war, diesen Kunden während des Einkaufens eine lukrative Aufladung für ihr Elektroauto zu bieten. Damit sollte das Renommee der Discounter gesteigert werden im Wettbewerb.
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